Marketing

Marketing Tips

• Marketing Tip of the Month
• Creating Effective Small Exhibits
• Web Site Optimization
• Advantages of & Tips for Your Ribbon Cutting Ceremony

Creating Effective Small Exhibits
by David Beach, CEO and Founder of Atlantic Skyline

Trade shows range in size from small hotel conferences to massive citywide events and everything in-between. Utilizing a small exhibit in an entryway, tabletop or even a shared booth forces you to maximize your impact while minimizing space.

There are several key considerations to take into account when creating an effective small exhibit. Know that on average, three seconds is the amount of time you've got to grab the attention of attendees and entice them into your booth. In order to accomplish this seemingly impossible task, your exhibit must first be objective driven. Click here to read the complete article. For more professional assistance for your exhibit, call 703-802-6800 or visit www.atlskyline.com

Back to top

8 Steps to Web Site Optimization
by Meg Walker, Network Solutions

Does your company rise to the top of the list when your key words are Googled or Yahoo'd? If not, tweak your Web site and youll be there. If you want more customers, that's what you'll need to do. The presentation by Meg Walker of Network Solutions on the various aspects of Web site optimization can be downloaded herein. In summary, the steps she recommended are: (1) plan your Web site, (2) identify the right key words, (3) create or update your site, (4) submit it to search engines as well as (5) to search directories, (6) get inbound hyperlinks, (7) measure search engine changes and (8) keep your Web site fresh with updated content. Click to read. Or you may contact Meg at 703-668-4600.

Back to top

How A Ribbon Cutting Ceremony Can Fit Into YOUR BUSINESS PLAN

Frequently, a new business finds it desirable to announce its opening through a ribbon-cutting ceremony. We are happy to work with you should you want to have such an event. We recommend the following steps for staging a successful ribbon cutting.

1. Choose a date and time that will be good for you and that is clear on the calendars of public officials you would like to have in attendance. Please also consult our online Events Calendar to assure you aren't selecting a date that conflicts with an established Chamber Event. We would also be delighted to place your Ribbon-Cutting event in our newsletter for the month prior to your event.
2. Do a formal invitational mailing. The Chamber will give you a list of its members and a lis of VIPs and Media contact for business coverage representing the local and regional papers, radio, commercial and cable television stations.
3. If your business lacks signage big enough to readily identify you in the hoped-for newspaper photo-op, we would suggest you have a banner with your name on it in place for the occasion (the Chamber has many businesses that can prepare signs for you.)
4. Serve refreshments. Those always draw a crowd!
5. Purchase a big ribbon; we'll bring an extra-large pair of scissors.
6. Plan your event. One of the Chamber's officers would be happy to represent the Chamber at your event and to officially present you with your Chamber plaque as part of the ceremony.

Back to top

For additional information about this, or any other business issue, please contact the Chamber at 571-323-5300 or by email via This e-mail address is being protected from spambots. You need JavaScript enabled to view it .